Privacy Policy

Effective Date: September 8, 2025

1. Introduction

We are committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy explains how we collect, use, store, and share your personal information when you use our website. It also describes your rights under the General Data Protection Regulation (GDPR) and how you can exercise them.

2. Data Controller

The data controller responsible for your personal data is:

AliasSmith AB

Upplandsgatan 49

Email: info@aliassmith.se

Phone: +468309855

If you have any questions about this policy or your data, you can contact our Data Protection Officer at: legal@aliassmith.se

3. What Personal Data We Collect

We collect the following categories of personal data:

  • Full Name
  • Country of Residence
  • Email Address
  • Industry Represented
  • Viewing Behavior: Information about what you watch on our site and how many times you view each item

We do not collect sensitive personal data (such as health, political, or religious information) unless explicitly stated.

4. How We Collect Your Data

We collect your data in the following ways:

  • Directly from you: When you register, fill out forms, or communicate with us.
  • Automatically: Through cookies and similar tracking technologies when you use our website (see Section 10).

5. Purposes and Legal Basis for Processing

We process your personal data for the following purposes and on the following legal bases:

PurposeLegal Basis (GDPR Art. 6)
To create and manage your accountConsent; Contractual necessity
To communicate with you (e.g., updates)Consent; Legitimate interests
To analyze and improve our servicesConsent (for analytics/tracking)
To track your viewing behaviorConsent (explicit, for tracking)
To comply with legal obligationsLegal obligation

We will always seek your explicit, informed consent for tracking activities and for any processing not strictly necessary for providing our services.

6. How We Use Your Data

We use your data to:

  • Provide and maintain our podcast platform services
  • Create and manage your user account
  • Track your viewing preferences and episode engagement
  • Send you relevant updates about new episodes and platform features
  • Analyze usage patterns to improve our content and user experience
  • Respond to your inquiries and provide customer support
  • Comply with legal and regulatory requirements

7. Data Sharing and Third Parties

We may share your personal data with:

  • Service Providers: Third-party companies that help us operate our platform (hosting, analytics, email services)
  • Legal Authorities: When required by law or to protect our legal rights
  • Business Partners: With your explicit consent for promotional or collaborative purposes

We do not sell your personal data to third parties for marketing purposes.

8. Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this policy. Account data is typically retained for the duration of your account plus 3 years after closure. Viewing behavior data is anonymized after 2 years unless you have consented to longer retention for analytics purposes.

9. Your Rights Under GDPR

You have the following rights regarding your personal data:

  • Right of Access: Request a copy of your personal data
  • Right to Rectification: Correct inaccurate or incomplete data
  • Right to Erasure: Request deletion of your data
  • Right to Restrict Processing: Limit how we use your data
  • Right to Data Portability: Receive your data in a portable format
  • Right to Object: Object to processing based on legitimate interests
  • Right to Withdraw Consent: Withdraw consent for consent-based processing

To exercise these rights, contact us at legal@aliassmith.se

10. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Maintain your login session
  • Remember your preferences
  • Track episode viewing for analytics
  • Improve website performance

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect website functionality.

11. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. This includes encryption, secure servers, and regular security assessments.

12. International Data Transfers

Your data may be processed in countries outside the European Economic Area. When we transfer data internationally, we ensure adequate protection through approved mechanisms such as Standard Contractual Clauses or adequacy decisions.

13. Children's Privacy

Our services are not intended for children under 16 years of age. We do not knowingly collect personal data from children under 16. If you become aware that a child has provided us with personal data, please contact us immediately.

14. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on our website and updating the effective date. Your continued use of our services after changes constitutes acceptance of the updated policy.

15. Complaints

If you believe we have not handled your personal data in accordance with this policy, you have the right to file a complaint with your local data protection authority. In Sweden, this is the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten).

16. Contact Information

For any questions about this Privacy Policy or your personal data, please contact:

AliasSmith AB

Upplandsgatan 49

Email: legal@aliassmith.se

Phone: +468309855